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Environmental Marketing in the Activities of International Companies
ENVIRONMENTAL MARKETING IN THE ACTIVITIES OF INTERNATIONAL COMPANIES
Konina Nataliya , Sheveleva Anastasiya
This textbook covers the key aspects of environmental marketing in the activities of international companies. It examines the methodological foundations of environmental marketing and the stages of its development. One section is devoted to environmental marketing strategies for international companies. Special attention is paid to incorporating environmental aspects into the marketing mix of international companies, particularly into product, pricing, sales, and communications policies. The main goal of the textbook «Environmental Marketing in International Companies» is to summarize theoretical materials on key environmental aspects in the marketing activities of international companies, enabling students to develop practical skills and deepen their knowledge on this topic. The textbook «Environmental Marketing in International Companies» aims to provide students with an understanding of the key terms, approaches, and specifics of developing marketing strategies and building a marketing mix that takes environmental aspects into account. It can serve as a practical guide to key issues in environmental marketing, designed to facilitate the resolution of professional challenges facing the management of international companies.
Computational Methods in Python. Book One
COMPUTATIONAL METHODS IN PYTHON. BOOK ONE
Gutnik Sergey , Lata Aleksandr
This textbook is a basic Python programming course, designed for students beginning to learn programming. The textbook consistently presents the basic concepts and syntactic structures of Python, supported by practical examples of program code and a block of exercises to consolidate programming skills. This manual is based on lectures and seminars that the authors conducted at MGIMO University as part of the following courses: Fundamentals of Programming, Modern Programming Languages and Python Programming Fundamentals. Recommended for students majoring in Economics, Business Analytics, Management, Law, and Business Administration, as well as teachers who want to master the Python programming language to solve professional problems and integrate it into the educational process.
Computational Methods in Python. Book Two
COMPUTATIONAL METHODS IN PYTHON. BOOK TWO
Gutnik Sergey , Lata Aleksandr
This textbook is a basic Python programming course, designed for students beginning to learn programming. The textbook consistently presents the basic concepts and syntactic structures of Python, supported by practical examples of program code and a block of exercises to consolidate programming skills. This manual is based on lectures and seminars that the authors conducted at MGIMO University as part of the following courses: Fundamentals of Programming, Modern Programming Languages and Python Programming Fundamentals. Recommended for students majoring in Economics, Business Analytics, Management, Law, and Business Administration, as well as teachers who want to master the Python programming language to solve professional problems and integrate it into the educational process.
Cross-Cultural Management
CROSS-CULTURAL MANAGEMENT
Konina Nataliya , Bostoganashvili Ekaterina
This textbook explores the core principles of cross-cultural management within multinational corporations. It addresses the dynamics of intercultural business interactions, examines diverse corporate models, and analyzes national variations in management systems. A significant focus is placed on how national cultures shape management practices, including comparative analyses of management models and the adaptation strategies employed by global fi rms. Designed primarily for students in Management, Economics, and Trade programs, this manual is also a valuable resource for entrepreneurs and professionals in commercial organizations.
History of Russian Diplomacy. Vol. 1. 9th — Early 20th Centuries
HISTORY OF RUSSIAN DIPLOMACY. VOL. 1. 9TH — EARLY 20TH CENTURIES
Kuznecov Aleksandr , Panov Aleksandr , Raykov Yuriy , Samoylenko Viktor
"History of Russian Diplomacy" is a fundamental scholarly study of the extensive and complex path traversed by the Russian state in its interactions with the outside world over 12 centuries. This three-volume work, prepared by a team of authors from MGIMO University, traces the development and evolution of the Russian diplomatic service in a constantly changing international environment, demonstrating how it has reliably protected the interests of the state over the centuries, maintaining continuity and refining its unique approach. The book's protagonists are outstanding figures in Russian and Soviet diplomacy, who have always shared the ideals of patriotism, service, and professionalism. The first volume is devoted to the main stages of the history of the Russian diplomatic service from its inception to 1917, analyzing the foreign policy activities of the Ambassadorial Prikaz and the Ministry of Foreign Affairs of the Russian Empire. This work is a textbook for higher education institutions. It will also be of interest to a wider audience.
History of Russian Diplomacy. Vol. 1. 1917–1991
HISTORY OF RUSSIAN DIPLOMACY. VOL. 1. 1917–1991
Barskiy Kirill , Pechatnov Vladimir , Popov Ivan , Raykov Yuriy
"The History of Russian Diplomacy" is a fundamental scholarly study of the extensive and complex path traversed by the Russian state in its interactions with the outside world over 12 centuries. This three-volume work, prepared by a team of authors from MGIMO University, traces the development and evolution of the Russian diplomatic service in a constantly changing international environment, demonstrating how it has reliably protected the interests of the state over the centuries, maintaining continuity and refining its unique approach. The book's protagonists are outstanding figures in Russian and Soviet diplomacy, who have always shared the ideals of patriotism, service, and professionalism. The first volume is devoted to the main stages of the history of the Russian diplomatic service from its inception to 1917, analyzing the foreign policy activities of the Ambassadorial Prikaz and the Ministry of Foreign Affairs of the Russian Empire. This work is a textbook for higher education institutions. It will also be of interest to a wider audience.
Political Communications
POLITICAL COMMUNICATIONS
Ponomareva Elena
The textbook examines the methods and technologies of interaction in the sphere of political communication. It reveals the communicative signifi cance of the main instrument of political communications — traditional and new media. It analyzes the signifi cance of public opinion in making political and business decisions. It describes the prerequisites and trends of the political sphere marketization, the political market as a mechanism of interaction between the managers and the managed, the features of political PR and political advertising. It explains the nature of political laughter and political satire. For students of the School of Governance and Politics of MGIMO University studying the major “Technologies of Public Policy”, students of the humanities faculties of universities studying political science, as well as for wider audience interested in the empirical analysis of political problems and phenomena.
Lexical Semantics
LEXICAL SEMANTICS
Lavrova Nataliya
The textbook highlights current issues in lexical semantics and is both theory- and practice-oriented. The aim of the textbook is to systematize data, knowledge and research in the field of semantics, including its cognitive and neuropsychological varieties. The author focuses on fundamental issues of lexical semantics, such as theories and types of meaning, methods of semantic analysis, concepts and their varieties, as well as the relationship between conceptual structures and lexical items. The book also examines cognitive metaphor, metonymy, and metaphtonymy as ways of representing knowledge in language and as foundational principles of thought. A separate chapter is devoted to formal semantics as an alternative approach to studying the meanings of linguistic signs.
Financial and Investment Planning
FINANCIAL AND INVESTMENT PLANNING
Potanina Yuliya , Brovkin Aleksandr
The textbook examines the main theoretical principles of financial planning and analysis of investment projects. It presents and analyzes examples of methods for calculating the indicators of commercial attractiveness of investments, the cost of company capital, economic added value, and calculating cash flows. It describes approaches to organizing the system of financial planning and managing the company's investment activities, as well as types of risks and models for managing them. It shows the application of the discounting method in investment calculations, including annuities. It presents the main stages of expert evaluation of investment projects, selection criteria, and documentation for the process of their implementation. For students majoring in economics studying the courses "Financial and Investment Planning", "Financial Management", "Economic Analysis", and "Corporate Finance".
Motivation — Internalisation — Textual Activity. A Practical Course of Foreign Language Teaching
MOTIVATION — INTERNALISATION — TEXTUAL ACTIVITY. A PRACTICAL COURSE OF FOREIGN LANGUAGE TEACHING
Mazaeva Irina
The practical course in teaching foreign languages is a collection of practical tasks in teaching a foreign language; it contains a variety of educational materials - psychological tests, educational texts, tasks and assignments on the use of foreign language teaching techniques, descriptions of teaching technologies, etc.
International Relations and Foreign Policy of the Balkan Countries. XVI – the first quarter of XXI century
INTERNATIONAL RELATIONS AND FOREIGN POLICY OF THE BALKAN COUNTRIES. XVI – THE FIRST QUARTER OF XXI CENTURY
Kirillov Viktor , Bulannikova Yuliya
Covering the history of international relations and the foreign policy of the Balkan states in the new and modern periods, the second edition of this textbook is thoroughly updated with an emphasis on the political, economic, religious, and cultural history of the period. Maps, figures, tables, recommended readings are incorporated into chapters to encourage active learning. A vital new resource for advanced undergraduate and graduate students in international relations, and European studies.
Economy of Romania
ECONOMY OF ROMANIA
Drynochkin Aleksey
The presented textbook covers the current key trends and problems of the development of the Romanian economy, considered in the context of the evolutionary dynamics of the economic system and the economic mechanism of the country in recent years (with an emphasis on the transformation period from 1990 to the present), shows the main directions, mechanisms of implementation and results of the economic policy of Romania. Based on significant factual and statistical material on the main sectors of the Romanian economy, the most significant characteristics and stages of the evolution of the Romanian economic model are highlighted, and specific aspects of the implementation of the Romanian concept of market reforms are shown. The book is addressed to both researchers, teachers and students dealing with issues of economic development of Romania as a country that has de jure completed the transition to a market economy, and the general public interested in Balkan issues.
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