Russian Federation
This textbook offers a comprehensive analysis of the transformation of international management in the face of digital turbulence. It examines the transition from globalization to regionalization, from linear value chains to network ecosystems. Key attention is paid to digitalization as a systemic factor in the external environment, fundamentally changing the strategies, organizational structures, and competitive advantages of international companies. The textbook consistently explores the new realities of management in the digital age, the specifics of the modern external environment in the context of digital transformation, the specifics of planning and organization, the transition to adaptive systems design, the role of hybrid management models, the importance of data as a critical asset, and changes in leadership. The textbook is structured around the principle of transition from the macro to the micro level, encompassing a rethinking of management tools, internal organization, and strategic aspects of international companies. For master’s and postgraduate students majoring in Management and Economics, specialists in the field of global economics and management, as well as executives and specialists of large companies.
management, international management, digitalization of international business, hybrid management models, platform ecosystems, big data and predictive analytics, global value chains, open innovation and dynamic capabilities
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