Russian Federation
The textbook examines the methods and technologies of interaction in the sphere of political communication. It reveals the communicative signifi cance of the main instrument of political communications — traditional and new media. It analyzes the signifi cance of public opinion in making political and business decisions. It describes the prerequisites and trends of the political sphere marketization, the political market as a mechanism of interaction between the managers and the managed, the features of political PR and political advertising. It explains the nature of political laughter and political satire. For students of the School of Governance and Politics of MGIMO University studying the major “Technologies of Public Policy”, students of the humanities faculties of universities studying political science, as well as for wider audience interested in the empirical analysis of political problems and phenomena.
communication, political communication, communicative environment, mass communication, public opinion, political marketing, political PR, political image management, humorous culture, political satire
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