ENGLISH FOR MANAGERS. CASE STUDIES
Abstract and keywords
Abstract:
The textbook presents cases for analyzing practical situations from the sphere of international business and is devoted to the problems of transformation of the company’s business model, the peculiarities of companies’ activities in international alliances, the advantages and difficulties of intercultural cooperation, strategies in the international market, corporate culture, the effectiveness of management decisions, the prospects for the development of individual markets and public-private partnerships.

Keywords:
case analysis; management decisions; intercultural cooperation; business model; international markets
References

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2. Angliyskiy yazyk dlya izuchayuschih menedzhment i marketing : professional'nyy podhod = English for Management and Marketing Studies : Professional Approach : uroven' S1: uchebnik : v 2 ch. / N.N. Vinogradova ; MGIMO MID Rossii, kafedra angliyskogo yazyka № 4. – Moskva : MGIMO-Universitet, 2021. – Ch. 2. – 179, [1] s.

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4. Enygin D.V., Midova V.O. English for Masters. Management. Part 1 : uchebnoe posobie / D.V. Enygin, V.O. Midova. – Moskva : Rusayns, 2025. – 70 s. EDN: https://elibrary.ru/UUNBAA

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