Environmental Marketing in the Activities of International Companies

Name: Environmental Marketing in the Activities of International Companies
ISBN: 978-5-9228-3043-0

Nataliya Konina; Anastasiya Sheveleva

doi:10.63861/3043-0

UDC

339.1

ENVIRONMENTAL MARKETING IN THE ACTIVITIES OF INTERNATIONAL COMPANIES Environmental Marketing in the Activities of International Companies

Scientific publication

АА Аа

DOI https://doi.org/10.63861/3043-0 EDN RDCCTI ISBN 978-5-9228-3043-0

Published: 07.01.2026 Language: Russian Quantity of pages: 140 Publisher: MGIMO University Publishing House Copyright sheets: 5 Number of publication: 1

Authors

Nataliya Konina¹ · Anastasiya Sheveleva²

1 Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation (kafedra menedzhmenta, marketinga i vneshneekonomicheskoy deyatel'nosti im. I.N.Gerchikovoy, zaveduyuschiy kafedroy)
Russian Federation

2 Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation (kafedra menedzhmenta, marketinga i vneshneekonomicheskoy deyatel'nosti im. I.N.Gerchikovoy, professor)
Russian Federation

ABSTRACT

This textbook covers the key aspects of environmental marketing in the activities of international companies. It examines the methodological foundations of environmental marketing and the stages of its development. One section is devoted to environmental marketing strategies for international companies. Special attention is paid to incorporating environmental aspects into the marketing mix of international companies, particularly into product, pricing, sales, and communications policies. The main goal of the textbook «Environmental Marketing in International Companies» is to summarize theoretical materials on key environmental aspects in the marketing activities of international companies, enabling students to develop practical skills and deepen their knowledge on this topic. The textbook «Environmental Marketing in International Companies» aims to provide students with an understanding of the key terms, approaches, and specifics of developing marketing strategies and building a marketing mix that takes environmental aspects into account. It can serve as a practical guide to key issues in environmental marketing, designed to facilitate the resolution of professional challenges facing the management of international companies.

KEYWORDS

environmental marketing, sustainable development, ecology, environmental marketing strategies, international companies

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Environmental Marketing in the Activities of International Companies

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Konina N. Y., Sheveleva A. V. Environmental Marketing in the Activities of International Companies. Moscow , MGIMO University Publishing House , 2026, pt. 1, 140 p. DOI: https://doi.org/10.63861/3043-0. EDN: RDCCTI. Available at: https://dom.mgimo.ru/en/nauka/publications/textbook/6a9c16fe32807fdbab87cb27/view (Date of access 10.09.2026)

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Nataliya Konina, Sheveleva A. V.. Environmental Marketing in the Activities of International Companies. Moscow : MGIMO University Publishing House , 2026. DOI: https://doi.org/10.63861/3043-0.

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Konina N. Y., Sheveleva A. V. (2026). Environmental Marketing in the Activities of International Companies. MGIMO University Publishing House . https://doi.org/10.63861/3043-0

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Nataliya Konina, Sheveleva A. V.. Environmental Marketing in the Activities of International Companies. Moscow : MGIMO University Publishing House , 2026. https://doi.org/10.63861/3043-0.

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{{cite book | author = Konina N. Y., Sheveleva A. V. | title = Environmental Marketing in the Activities of International Companies | publisher = MGIMO University Publishing House | year = 2026 | doi = 10.63861/3043-0 | isbn = 978-5-9228-3043-0 }}

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ENVIRONMENTAL MARKETING IN THE ACTIVITIES OF INTERNATIONAL COMPANIES Environmental Marketing in the Activities of International Companies

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