{"leader":"02497nam#a2200241#i#450#","fields":[{"001":"5049"},{"005":"20260426052618.7"},{"008":{"ind1":" ","ind2":" ","subfields":[{"":"20260413d2026####ek#y0engy0150####ca"}]}},{"020":{"ind1":"#","ind2":"#","subfields":[{"$a":"978-5-9228-3134-5"}]}},{"041":{"ind1":"0","ind2":"#","subfields":[{"$a":"RUS"}]}},{"044":{"ind1":"#","ind2":"#","subfields":[{"$a":"xxu"}]}},{"080":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u0090\u00d0\u00bd\u00d0\u00b3\u00d0\u00bb\u00d0\u00b8\u00d0\u00b9\u00d1\u0081\u00d0\u00ba\u00d0\u00b8\u00d0\u00b9 \u00d1\u008f\u00d0\u00b7\u00d1\u008b\u00d0\u00ba. 811.111"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Abieva, Natavan Ragimovna"},{"$a":"Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Tychinskiy, Aleksey Anatol'evich"},{"$a":"Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Oprisch, Natal'ya Sergeevna"},{"$a":"Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Shemenkova, Svetlana Sergeevna"},{"$a":"Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Belyaeva, Viktoriya Eduardovna"},{"$a":"Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation"}]}},{"245":{"ind1":"0","ind2":"0","subfields":[{"$a":"Applied PR: Mastering Modern Public Relations"},{"$c":"Textbook"}]}},{"260":{"ind1":"1","ind2":"#","subfields":[{"$a":"Moscow"},{"$b":"MGIMO University Publishing House"},{"$c":"2026"}]}},{"300":{"ind1":"#","ind2":"#","subfields":[{"$a":"111 p."}]}},{"500":{"ind1":"#","ind2":"#","subfields":[{"$a":"The study guide Applied PR: Mastering Modern Public Relations has been\r\ndeveloped in accordance with the Higher Education Educational Standard\r\nof MGIMO University and is intended for students enrolled in the degree\r\nprogramme \u00e2\u0080\u009cAdvertising and Public Relations\u00e2\u0080\u009d who possess a professional level\r\nof English profi ciency (C1 according to the Common European Framework\r\nof Reference for Languages). The materials presented may also be of value to\r\npractising professionals seeking to deepen their command of industry-specifi c\r\nterminology in English, as well as to learners of English for Specifi c Purposes\r\n(ESP) in the context of strategic communications. The publication examines\r\nthe key areas of the contemporary PR industry, including the fundamentals of\r\nthe discipline, ethics and law, corporate social responsibility, media relations,\r\ncrisis and confl ict management, activism and propaganda, client and internal\r\ncommunications, as well as the specifi c features of public relations in the fields\r\nof politics, fi nance, and the entertainment industry."},{"$a":"PR, PR specialists, case study"},{"$a":"10.63861\/3134-5"}]}},{"533":{"ind1":"#","ind2":"#","subfields":[{"$a":"There is an electronic copy"}]}},{"856":{"ind1":"4","ind2":"#","subfields":[{"$a":"dom.mgimo.ru"},{"$u":""}]}}]}