LDR 02497nam#a2200241#i#450#
001     5049
005     20260426005208.7
008    _ 20260413d2026####ek#y0engy0150####ca
020 ## _$a978-5-9228-3134-5
041 0# _$aRUS
044 ## _$axxu
080 ## _$aАнглийский язык. 811.111
100 #1 _$aAbieva, Natavan Ragimovna
       _$aMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
100 #1 _$aTychinskiy, Aleksey Anatol'evich
       _$aMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
100 #1 _$aOprisch, Natal'ya Sergeevna
       _$aMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
100 #1 _$aShemenkova, Svetlana Sergeevna
       _$aMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
100 #1 _$aBelyaeva, Viktoriya Eduardovna
       _$aMoscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
245 00 _$aApplied PR: Mastering Modern Public Relations
       _$cTextbook
260 1# _$aMoscow
       _$bMGIMO University Publishing House
       _$c2026
300 ## _$a111 p.
500 ## _$aThe study guide Applied PR: Mastering Modern Public Relations has been
developed in accordance with the Higher Education Educational Standard
of MGIMO University and is intended for students enrolled in the degree
programme “Advertising and Public Relations” who possess a professional level
of English profi ciency (C1 according to the Common European Framework
of Reference for Languages). The materials presented may also be of value to
practising professionals seeking to deepen their command of industry-specifi c
terminology in English, as well as to learners of English for Specifi c Purposes
(ESP) in the context of strategic communications. The publication examines
the key areas of the contemporary PR industry, including the fundamentals of
the discipline, ethics and law, corporate social responsibility, media relations,
crisis and confl ict management, activism and propaganda, client and internal
communications, as well as the specifi c features of public relations in the fields
of politics, fi nance, and the entertainment industry.
       _$aPR, PR specialists, case study
       _$a10.63861/3134-5
533 ## _$aThere is an electronic copy
856 4# _$adom.mgimo.ru
       _$u